The Story of How I Almost Bought $30 Mascara

So the other week, I was at a party at my friend’s house. Wine was involved (I mean, hello, this is me we are talking about).

As the night went on, all of us girls ended up in my friend’s bathroom. Side note: IDK why girls always end up in a bathroom together. So many life convos. Anyway. My friend happens to be a distributor for a certain higher end makeup brand. So we were all in there trying on her makeup.

Let’s be clear. I honestly am not much of a makeup girl. But I am too frugal to pay someone to do my makeup for my wedding, so I have been experimenting with doing my own. So I was open to my friend and her products.

I tried on some of the mascara. It was that kind with 752 steps. And I put it on and holy sh*t! My eyes were huge! Gorgeous! I needed this! Everyone agreed!!

As I’m batting my eyelashes at myself, someone asked the price of the mascara. $30. Ouch. A far cry from my usual $4 mascara I get from Target with a coupon.

Even with all the pressure, I walked away from buying this mascara. I know it doesn’t seem like much of an achievement, but can you think of times you were seriously tempted to buy something you didn’t really need?

I was proud I walked away from an impulse purchase. And here are some tips to help you walk away, too.

Don’t sip and shop

Had I had one more glass of wine, I would have bought a tube of that mascara. Had I had more, I would have bought 197 tubes of it. In short – we make some stupid choices with alcohol. It causes us to be impulsive and do things we wouldn’t normally do.

Be aware of this and don’t let it blow your finances! If you need to, ask a friend to hold you accountable. You don’t want to wake up with that sort of regret.

Thou shalt feel no guilt

We all have that friend who sells something. And we all love her and support her. But that doesn’t mean that we need to pretend we need whatever she is selling.

I love my friend, and I am thankful that she wasn’t pressuring me into buying her product. If I had $30 for mascara, I would buy it. But the truth is, I don’t have a makeup budget. And, though her product was nice, I really didn’t need it.

It’s so easy for women to feel guilty about not buying a product from a friend. But truthfully, if that friend is making you feel guilty or pressuring you into buying something, maybe she isn’t that great of a friend.

The only thing this does not apply for is Girl Scout cookies. If you know a chick selling those, you better order up and put her on speed dial.

Know your values

If makeup is your thing and you have $30 in your budget for it, go for it, girl. There is no shaming here. But like I said, makeup is NOT my thing and it isn’t a high priority for me. I would rather spend that money in other ways.

Personal finance is just that – it’s personal. So know your values and make the right, well -thought out decision for you.

You’re better than peer pressure

It isn’t easy. When all your friends are blowing a ton of money, you want to, too. You don’t want to look like the broke girl or the one who isn’t having any fun.

My girlfriends were telling me how good that mascara looked and how I NEEDED to buy it. And while I wasn’t offended by that, I just didn’t let it get to me. Because that mascara was not the right thing for me to buy.

Know how to brush it off and say no. Trust me. If you spend your life succumbing to peer pressure, you will be broke and unhappy. It’s all about making the right decisions for you.


Remember that it is called personal finance for a reason. Don’t let anyone tell you what you should and should not spend money on. Take ownership of your financial situation and commit to only making well thought out and planned purchases.

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4 thoughts on “The Story of How I Almost Bought $30 Mascara

  1. Bravo for walking away from that mascara! I bought a $30 shave cream once and I thought Mr. Picky pincher was going to divorce me over it! But again it was from a friend who was selling something and I felt pressured/guilty. It was really good shaving cream though, in my defense. But in hindsight there were way more frugal alternatives, and it was a waste of money. Oy.

    I think sometimes we have to make mistakes to see the consequences of impulse buys. That’s certainly how I learned my lesson!
    Mrs. Picky Pincher recently posted…What A Frugal Weekend!My Profile

    1. That’s how I felt about the mascara…it was a really good quality, but I would have bought it more from pressure versus buying it for quality or because I needed or valued it!

  2. $30 for a mascara? That’s crazy! I’m so happy that you walked away! I know of cheaper mascaras that could probably do just as good of a job, if not better.

    Everyone, even the most frugal, have impulse buys. I say buy what you really love, but don’t be trapped into thinking you have to have something just because it’s shiny!

    Thanks for sharing!

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